DICK'S Sporting Goods SMLC - 2027

Experience the pinnacle of sports industry innovation at the Lila Cockrell Theatre. This premier gathering unites executives, athletes and enthusiasts for three days of insightful sessions, product launches and strategic workshops focused on retail trends and athletic excellence.
From September 28 to 30, 2027, explore sustainability initiatives and community programs shaping tomorrow's sporting goods landscape.

Attendees enjoy exclusive previews, live demonstrations and networking with industry leaders in an elegant historic setting. Gain actionable insights and build partnerships that drive growth across the sports sector.

Immerse in inspiring keynotes and interactive experiences designed to elevate your professional edge while celebrating athletic passion in San Antonio's cultural heart.